Word from the founder
My personal story and my intuition are my guides. Because I am firmly convinced that it is possible to create eco-responsible care products that break the codes of beauty, that are beautiful and that are a pleasure to use without further impacting the planet, that I embarked on the creation of Nouus. After years of intensive straightening, I suffered from hypersensitivity of the scalp and I wanted a sustainable alternative to combat my hypersensitivity. Not being satisfied with the products on the market, I decided to create Nouus. A brand focused on well-being through more sustainable care products that allow you to consume in accordance with your values. It is therefore surrounded by a cutting-edge, committed and human-sized laboratory that Nouus was born with a clear desire. To offer a different approach to beauty to as many people as possible who want premium, effective, beautiful products that allow them to consume with peace of mind while controlling their impact on the planet. "Balkissou • Founder of Nouus"
Our first collection "LA CUEILLETTE"
What if forgotten fruits revealed their true richness? At Nouus, each treatment begins with a simple gesture: picking. We promote active ingredients from recycled fruits saved from food waste, such as dented apples and overripe apricots, which others reject but which we sublimate into precious ingredients for your hair. With our first collection, "La Cueillette", we celebrate this virtuous cycle: picking, transforming, magnifying. Each product is an ode to nature, sustainable and high-end treatments that take care of you while protecting the planet. Imagine the scent of a freshly cut apple or the softness of an apricot on your hair. What if your routine became a gesture of love for you... and for the planet?
