Picture a scene: an introverted, stuttering young woman hiding in the shadows, desperate for a way to shine without ever saying a word. This is the story of Balkissou, who, against all odds, found her voice in style and a minimalist hair care routine. These elements became more than tools; they were extensions of herself, confidence catalysts that allowed her to reveal herself to the world.

In 2018, Balkissou's life took an even more personal turn with the birth of her daughter. Faced with her growing hypersensitivity of the scalp, exacerbated by aggressive dermatological treatments and their harmful impact on the environment, she embarked on a quest: to create a sustainable alternative that would be gentle on her skin and respectful of the planet. From this passion was born Nouus, a commitment not only to herself but to a better world. She transformed her hidden project, her dream, into a vibrant and inspiring reality.

With Nouus, Balkissou has not only launched a brand; she wants to start a movement. A movement where each product tells a story of transformation, hope and positive impact, resonating with all those who seek to express their true essence while caring for our world.

Inspired by her passion for fashion, decoration and beauty, Balkissou sees hair care as an art form. Since 2020, she has been developing products that combine aesthetics and sustainability.

Each treatment is designed to be not only effective and environmentally friendly, but also visually stunning, deserving a place of honor in our bathrooms. Our customers cherish these functional pieces of art, transforming their routines into luxurious rituals.